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Research template

App onboarding usability

Find the exact step in onboarding where real users lose momentum.

Who it’s for: App teams improving activation.

When to use it

Use this when users install and vanish. Real users go through your onboarding and you see exactly where they hesitate.

What you get

  • An onboarding drop-off map
  • The step that costs you activations
  • A short list of fixes for the next release
Typical time
Usually 1–2 weeks
Sample size
30–80 real users recommended