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Module one · capture evidence
Vision · capture the evidence others cannot
Multi-channel records of real shopping behavior on consented, real devices — observed rather than recalled after the fact.
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What the platform is made of
Three modules. One complete evidence chain.
From capture, to analysis, to pre-launch validation — all on the same core standard. The three modules share one yardstick, so results compare directly across markets.
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Module two · analysis and decisions
Workspace · turn evidence into insight and decisions
Deliverable analysis reports generated automatically, ready for team collaboration and client sharing.
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Module three · execution and validation
Nova · every recommendation has a source, every launch is tested first
Approved insight becomes traceable creative direction, validated with real users before launch.
Core standard: AURA™ audit standard · automatic data-quality checks
Every report completes consistency and correctness checks before delivery.
What each module does
Module one · capture evidence
Vision · capture the evidence others cannot
Multi-channel records of real shopping behavior on consented, real devices — observed rather than recalled after the fact.
About the Vision research community- Interactions: the full trail of taps and actions
- On-screen content: the ads, pages and orders actually seen
- Attention analysis: where attention lands on screen
- Built-in surveys: screening, follow-up questions and sample quotas
- Three research modes: passive observation · targeted prompts · guided tasks
Module two · analysis and decisions
Workspace · turn evidence into insight and decisions
Deliverable analysis reports generated automatically, ready for team collaboration and client sharing.
Enter Workspace- AdView · VISTA advertising attention analysis: attention hotspots, creative ranking, placement priorities
- OneJourney · OJI shopping journey analysis: from first sight to checkout, with drop-off points located
- Order evidence trail: each order carries its source, route and reason
- Survey Center: full survey design, distribution and result export
- Real participant community: operated across China and Japan, with sample quota management
Module three · execution and validation
Nova · every recommendation has a source, every launch is tested first
Approved insight becomes traceable creative direction, validated with real users before launch.
About Nova- Creative direction with its evidence trail: open any direction to the basis behind it
- Pre-launch testing with real users: show the creative to real people before it goes live
- Attention, recall and appeal feedback
The core standard
AURA™ — the audit standard from attention to action.
All three modules use the same yardstick. VISTA™ measures real attention across several signals, AURA™ audits what it led to, and every score opens onto its evidence. Definitions follow international industry guidance, and results are checked against real orders from the same participants.
Explore the AURA standardTell us what your team needs to prove.
Before we begin, we confirm the business question, the evidence available and a suitable study scope — then propose.