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Responses alongside behaviour
Surveys explain needs, motivations and perceptions. Behaviour recorded with consent adds context about what happened, reducing reliance on recall alone. Collection methods depend on the study, device and permissions.
About ComRatings
Understand consumers. Make informed marketing and product decisions.
ComRatings provides consumer insights and analytics for brand, media, commerce and product teams, and research partners. With OmniROI and Vision, we bring survey responses together with behaviour recorded with consent, helping teams assess advertising, understand purchase journeys and identify where product experiences need improvement.
Core products
OmniROI and Vision connect research with everyday experiences.
Teams use OmniROI to organise studies, manage surveys and participants, and review the analysis included in their service. People use Vision to join voluntarily, share responses and contribute experiences within the agreed scope. Together, the products connect the research question, participation and findings, helping teams understand both what people think and what they do.
- OmniROI
- Research and analytics for teams: surveys, participant management and study results.
- Vision
- Research participation for consumers: review tasks, choose to join and manage consent.
OneSource AI Group brings together our company in Singapore and affiliated companies in China. Its business brands include ComRatings for consumer insights and analytics, and Yi for individuals.
Our strengths
Understand consumer responses in the context of real behaviour.
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A journey across touchpoints
Within the agreed study scope, examine the same participants’ paths through advertising, search, browsing and purchase. Identify important touchpoints, comparison steps and places where people leave. Observed associations do not establish causation.
03
Start simply, add depth as needed
Create a free workspace, publish surveys and invite your own participants, then choose recruitment and analysis when needed. Results state the sample source, data scope and interpretation limits so teams can discuss findings and plan their next steps.
Research and analysis
From advertising to purchase and product experience.
Choose from five analysis modules around the decision your team needs to make. Depending on the service, outputs include comparison charts, journey maps, touchpoint details and prioritised issues. Studies define their goals, audience and scope before people give informed consent to join. Participants can withdraw consent and request data deletion.
Advertising attention · AdView
Which ads hold attention, and which are quickly skipped? Examine ad exposure, attention time, clicks and skips to inform creative and placement reviews. Available with the selected service.
Shopping journeys · OneJourney
What happens between discovery and purchase? Map browsing, comparison and buying paths, alongside order patterns on the agreed platforms, to understand the stages of a purchase. Available with the selected service.
Search and ad visibility · SearchView / SOV
Which brands appear in search, and how much advertising exposure does each receive? SearchView examines result positions and brand visibility; SOV compares advertising share and audience reach. Both are scoped as projects.
User experience · UXPlus
Where do users get stuck, repeat actions or leave? Use task completion, time by step and feedback to identify issues and prioritise improvements. Currently a pilot; online plans focus on games, with other uses assessed first.
Get started
Start with the question your team needs to answer.
Choose “Sign up free” to enter OmniROI, create a survey and invite your own participants. To explore the deliverables first, request a sample report by email. Recruitment, rewards and advanced analysis are charged separately. Contact us for product help, project scope or research partnerships. Basic plan: 1 workspace · Up to 2 admins · 30-day data retention.