Research template
Shopping journey
See the real path consumers take from discovery to purchase — and where they drop off.
Who it’s for: Brand and e-commerce teams diagnosing conversion.
When to use it
Use this when conversion is leaking but you can’t see where. Follow real shoppers through discovery, compare, cart, and checkout to find the moment they hesitate.
What you get
- A journey map from discovery to purchase
- The biggest drop-off points and why
- Page and offer improvement suggestions
Typical time
Usually 2–3 weeks
Sample size
60–120 real shoppers recommended