Research template
Creative pre-test
Put your creative in front of real users and get a three-dimension report before you launch.
Who it’s for: Teams validating ads, packaging, or store assets.
When to use it
Use this to move creative judgment earlier — to a real-user pre-test — so risk stays in the draft stage, not the media budget.
What you get
- A three-dimension score: attention, recall, appeal
- Attention findings on what's noticed and missed
- Evidence-based directions for the next version
Typical time
Usually 1–2 weeks
Sample size
60–120 real users recommended