Absolute assessment
A study-specific view of the attention earned, stated on its own terms rather than as an unverified market comparison.
AURA™ · Attention audit standard
Turn attention into evidence for better decisions.
AURA™ (Attention-to-Action Unified Rating & Audit) is OmniROI’s independent standard for assessing attention and connecting it with the actions that follow. Each assessment is presented with its confidence, supporting evidence and boundaries.
What an AURA™ assessment provides
A clear result, with the context needed to use it responsibly.
AURA™ reports the result for the study at hand. It does not imply an industry rank or a comparison that the available evidence cannot support.
Confidence explained
A clear account of how strongly the available evidence supports the result and where caution is required.
Reviewable evidence
The observations behind the conclusion are organized so teams can review the basis for the assessment.
Boundaries stated
The report identifies the study period, channels, available evidence and limits of interpretation.
Evidence before conclusion
Know what people noticed, what they did next and what the evidence can support.
AURA™ helps teams distinguish between exposure and attention, follow the path people take toward action, and connect outcomes when suitable evidence is available — across three connected views: attention to the message, the journey toward action, and the experience along the way. The report keeps observed findings, interpretation and recommendations clearly separated.
- Attention is assessed from evidence gathered for the study.
- The standard leads with attention and extends, on the same terms, to the journey toward action and the experience along the way.
- Actions and outcomes are connected only where the available evidence supports that link.
- It works alongside the measures a market already uses, and offers a consistent, independent reference where none exists yet.
- Confidence and limitations are shown alongside the conclusion.
Independent measurement
We assess media. We do not sell it.
OmniROI does not sell media or take media commissions. AURA™ is designed to give brands, agencies and research partners an independent view of campaign performance.
Bring a clearer standard to your next campaign decision.
Tell us what you need to assess. We will confirm the evidence required, the scope of the study and the form of the report before work begins.