01
Product brief
Import selling points, target audience, assets, and phrases to avoid.
Nova
Turn one product brief into a tested short-video matrix.
Nova helps cross-border brands turn product information, selling points, and target markets into hooks, scripts, sample videos, content calendars, and review insights for ongoing testing across TikTok, YouTube Shorts, and Reels.
Short-video content matrixSample videos and templatesMulti-language localizationContent calendar and review
What Nova is
AI short-video content operations software for cross-border brands — turn one product into a full set of testable, publishable videos.
How Nova works
From product brief to a tested video matrix, step by step.
You provide product information, target markets, and brand requirements. Nova helps your team shape content direction and break one product into multiple testable video versions.
02
Selling-point shaping
Turn product advantages, use cases, and customer pains into clear content angles.
03
Hook / script
Prepare openers, voice-over, and calls to action for each platform and language.
04
Short-video matrix
Generate multiple versions of the same product to test selling points, scenes, and styles.
05
Sample video
Show product explainers, lifestyle, tutorial, and short-video template formats with Nova samples.
06
Publishing plan
Prepare titles, descriptions, and a calendar so your team can confirm and publish on rhythm.
07
Performance review
Collect results and decide which content angles to scale up or adjust in the next batch.
Why brands need Nova
One product deserves more than one video.
Cross-border brands need to test different openers, languages, scenes, and platform variants continuously. Nova turns this repeatable, structured content work into a reusable process.
One product needs multiple openers
Different audiences respond to different pains and scenes. Nova helps you prepare multiple hooks at once, so you are not betting on a single piece of content.
Localization is more than translation
Short-video expression in Japan, the US, and Southeast Asia differs. Nova helps brands rewrite selling points into more natural local language.
Templates make content faster over time
Script structures, title patterns, and pacing that perform well become reusable templates, so you do not start from zero each time.
Reviews feed the next batch
After reviewing results, Nova helps the team decide which selling points, languages, and platforms are worth scaling further.
What Nova does for you
Turn short-video production into a repeatable operations process.
Nova covers the key steps from product brief, scripts, sample videos, content versions to review suggestions — so the team can publish consistently rather than scrambling.
Product brief to content direction
BriefTurn product information, target markets, selling points, assets, and restricted phrasing into actionable content directions.
- Selling-point shaping
- Customer pains
- Use cases
Hook and script generation
ScriptPrepare openers, voice-over scripts, titles, and calls to action for each platform, language, and content style.
- First 3-second hook
- Product explainer script
- Multi-language versions
Sample videos and template downloads
SampleProvides sample videos and template packs covering beauty, home, TikTok Shop, and other common categories — so you can see Nova running through a product end to end.
- Downloadable samples
- Template packs
- Free sample request
Content matrix and version management
MatrixPrepare multiple selling-point, scene, language, and platform versions around the same product, so your team can test content effectively.
- Selling-point variants
- Scene variants
- Platform variants
Calendar and performance review
ImprovePrepare publishing content, manage the calendar, collect performance, and turn results into next-batch optimization suggestions.
- Content calendar
- Performance log
- Next-round suggestions
Before content goes live
Test with AI first, so risk stays in the production stage.
Upload candidate scripts, visuals, or packaging to Nova. AI simulates target consumer feedback and returns a structured assessment within tens of minutes — so the team makes the go/no-go call with evidence in hand.
Six-dimension scoring
ScoreScore candidate content from the six angles consumers care about most, so the team can judge direction quickly.
- Purchase intent
- Relevance
- Likeability
- Credibility
- Clarity
- Willingness to pay
Visual diagnosis
VisualShow what catches the eye first and what information tends to be missed — with focus and cognitive-load scoring and concrete edit suggestions.
- Visual heatmap
- Focus score
- Cognitive load score
- Visual edit suggestions
Why they like it, where the risks are
FeedbackNot just scores — clear explanations of what wins consumers over and what triggers distrust or backlash, so improvement directions are evidence-based.
- Reasons they like it
- Reasons they do not
- Key risk points
- Improvement suggestions
Ad creative testing
Assess TVCs, KVs, and slogans for clarity and PR risk before launch.
Pre-production script review
Find script risks before shooting, editing, or outsourcing — and cut rework costs.
New product and packaging testing
Assess packaging, flavor, and concept fit with the target audience before production or launch.
Samples and templates
Want to see what Nova can produce? Here are sample videos and templates you can download.
We have prepared a set of samples and templates using real product categories — beauty, skincare, home, TikTok Shop, and more — so you can look first, then decide whether to try one with your own product.
See Nova run through a product
A full sample shows the entire process from product brief, selling-point shaping, scripting to the final short video — so you see the end result, not just the promise.
Covers common consumer categories
Beauty, skincare, personal care, home, lifestyle, TikTok Shop and more — ready samples make it easier to judge whether your product fits.
Try one with your own product for free
Upload product info and selling-point requirements. We use Nova to make one free sample for you — see the real output before deciding the next step.
Good templates can be reused
Validated script structures, title patterns, and pacing are saved as template packs, so you do not start from zero next time.
Usage boundaries
Nova helps the team prepare and review content. Publishing stays with the team.
Nova focuses on content quality, template reuse, team review, and continuous improvement. Platform-account and publishing actions remain governed by the brand and platform rules.
People confirm the key content
Brand teams can review selling points, scripts, samples, and publishing descriptions to ensure the content matches their voice.
Does not replace brand judgment
Nova provides content directions and review suggestions, but final decisions stay with the brand team.
Publishing is still confirmed by the team
Nova helps you prepare assets, titles, descriptions, and a calendar, and supports the team in collecting links and performance results.
Respects platform rules
Content is created and published only in ways platforms allow — strictly within their rules.
Where Nova sits in OmniROI
Vision collects evidence. Workspace makes decisions. Nova turns decisions into content.
Nova is not a stand-alone content tool. It is the marketing-execution module of OmniROI, picking up the consumer evidence and marketing judgment that came before.
Data collection
Vision research community
Collects real consumer behavior with user consent, helping brands understand what consumers saw and did.
Analysis and decision
Workspace mid-platform
Turns surveys and behavior evidence into reports, option comparisons, and marketing suggestions to help the team decide.
Content execution
Nova marketing execution
Turns confirmed selling points, markets, and action directions into short-video content, publishing plans, and review suggestions.
Who Nova fits
For cross-border teams that need continuous short-video content.
If you have many SKUs, many markets, and many platforms, Nova can start from one product sample and grow into a steady content matrix.
Cross-border e-commerce sellers
For teams with many SKUs that need continuous testing across selling points, hooks, and platform variants.
Typical bundle
Product brief + content matrix
Overseas consumer brands
For beauty, personal care, home, and lifestyle brands that need localized short-video content.
Typical bundle
Brand selling points + sample videos
MCN / agency
For content service teams that prepare scripts, samples, calendars, and review reports for multiple clients.
Typical bundle
Multi-client project + template pack
Enterprise marketing teams
For regional growth teams that need team confirmation, consistent brand voice, and continuous content review.
Typical bundle
Content calendar + review suggestions
Try Nova for free
Start with one product and see which content angles Nova can generate.
Get the template pack, or submit one product to request a free sample video. We will recommend the right starting angle based on your product, target market, and platform mix.